UA isn’t broken. Your approach probably is. User acquisition isn’t complicated, but it’s often made so. The hype, the metrics, the jargon, the endless abbreviations. Somewhere along the way, clarity got buried under dashboards. To cut through that noise, we spoke with Batu Oğultürk, co-founder of Perk Game Studio and a veteran of studios ranging […]
“Stop falling in love with prototypes and trust the data,” said Mehmet Fatih Yıldız, Efsun Games
In mobile gaming, momentum is fragile. UA costs spike overnight, retention drops without warning, and yesterday’s hit mechanic becomes today’s scroll-past. For Istanbul-based Efsun Games, navigating that volatility has meant making some unglamorous, but decisive calls early and often. Mehmet Fatih Yıldız, co-founder and CEO of the studio, has built Efsun around a simple philosophy: […]
Stop Treating Ads as an Afterthought: Doruk, Peax’s Founder shares in an Exclusive Interview
Most developers start with launching the game and perfecting it later. While this is a good strategy to start with and most industry experts will encourage you to “just start”. However if you want to build a business, you need to have a long term plan. That’s where the idea of building a gaming business […]
The 15 Best AdMob Alternatives for App Monetization in 2026
If you run a mobile app, you already know why AdMob became the industry’s default monetization choice. It is stable, widely supported by SDKs, integrates quickly, and offers reliable fill across most regions. For many developers, it is the first monetization tool they ever touch, especially after learning how it works through guides like What […]
AdTech Glossary (A–Z)
Ad tech has a talent for turning simple ideas into three-letter acronyms and buzzwords that sound scarier than they are. CPM, DSP, SSP, SDK… if you’ve ever nodded along in a meeting while secretly Googling under the table… Welcome! You’re not alone. This glossary is your no-fluff decoder ring for ad tech. Clear, practical definitions. […]
10 Best In-Game Advertising Companies (in 2026)
In-game advertising has grown far beyond static banners and intrusive pop ups. Gaming studios now work with native ad placements, real time billboards, intrinsic 3D meshes, playable creatives, product integrations and blended monetization formats. Advertising is no longer something pasted on top of a game. It is increasingly built into the world itself. Good monetization […]
How Gaming Studios Are Rewriting the Monetization Playbook [Exclusive Interview ft. Erkay Uzun]
Let’s be real: ads are interruptions. They break flow, they stall momentum, and on a bad day, they’re downright irritating. But they’re also the financial backbone of countless businesses and the mobile gaming industry is no exception. What’s changed is how top studios deal with that. Instead of pretending ads aren’t disruptive, they’ve learned to […]
What are Offerwall Ads? A Complete Guide for Monetisation and Growth
Offerwall ads are the most common type of in-app ads. Traditional ads rely on interruption. They take control away from the user and force attention through banners, pop-ups, autoplay videos, and disruptive interstitials. Offerwall ads reverse this dynamic. They introduce advertising as an option, not an obstacle. The user chooses when to engage, what to […]
What Is Google Ad Manager? How Does It Work? Best Practices for Publishers
At some point, every successful publisher hits a ceiling. Traffic is strong, the audience is loyal, and AdSense earnings are steady, but not growing. The site feels like it has potential for more, yet the revenue graph flatlines. That’s when most publishers start asking the same question: “How do I take control of my ad […]
What is Google AdSense? How Does it Work? Best Practices for Publishers
The internet has made it possible for almost anyone to publish content and reach a global audience. What used to require printing presses, distribution networks, and advertising sales teams can now be done with a laptop and Wi-Fi. But while publishing has been democratized, profitability has not. Building and maintaining a content business still costs […]