Netflix launched games inside its app in November 2021 with a handful of mobile titles and a simple thesis: subscribers who play stay longer. Five years and roughly $2 billion later, the company has closed or sold off nearly every studio it built the effort on, pulled games from its catalog, changed leadership twice, and […]
The Best Offerwall Setup for Every Mobile Game Genre
Offerwall results come down to four configuration choices: which currency the reward pays out in, where the entry point sits, what triggers it, and how deep the tasks are allowed to go. Genre decides the right answer to each one. A match-3 game and a 4X survival game need opposite settings on three of the […]
Tapjoy vs Revu vs Adjoe vs ironSource Offerwall
Offerwall is the highest-paying unit most publishers will ever run. On Android, offerwall eCPMs land between $240 and $1,670 depending on genre, because advertisers pay per completed action rather than per impression. That range is wide enough that the partner you pick moves real money. Four names come up in almost every evaluation: Tapjoy, RevU, […]
Best AI-Powered Ad Networks for Mobile Games in 2026
Every major mediation platform now claims some version of “AI-powered optimization.” The claim is true in most cases, but it means different things depending on the network, and the difference decides how much of your waterfall actually benefits. Some platforms run machine learning on bid density and floor prices in real time. Others use AI […]
الانتباه يتحول إلى أثمن عملة في صناعة الألعاب [مع محمد ديوب]
Read this interview in English language here. أن يرى اللاعب إعلانك هو الخطوة الأولى فقط. أما أن يهتم به فتلك هي المهمة الأصعب. بعد أكثر من عشر سنوات في بناء ألعاب وتوسيعها حتى تجاوزت 250 مليون تحميل، رصد محمد ديوب (Mohammed Dayoub) تحولًا كبيرًا في قطاع ألعاب الموبايل. الصناعة أتقنت إيصال الإعلانات، لكنها لم تتقن […]
Attention is Becoming Gaming’s Most Valuable Currency [with Mohammed Dayoub]
Read this interview in Arabic language here. Getting players to see an ad is only step one. Getting them to care is becoming much harder. After spending more than a decade building and scaling games that have reached over 250 million downloads, Mohammed Dayoub has watched a major shift happen across mobile gaming. The industry […]
How LiveOps Create Player Emotions, Not Just Engagement [with Deepanjali Sarna]
“Players remember how your game made them feel far longer than they’ll remember its economy or progression system,” says Deepanjali Sarna, Senior Game Designer at Gameloft and former designer at Hitwicket, Zynga, and Liquidnitro Games. We went deep into this discussion with Deepanjali to understand more about player emotions and drafted our learning in this […]
Top 25 Mobile Gaming Publishers and Developers by Revenue
Mobile gaming is no longer a subset of the games industry. It is the industry. In 2025, mobile accounted for over 50% of total global gaming revenue for the second consecutive year, with worldwide player spending across the App Store and Google Play reaching approximately $76.7 billion (and that figure covers only IAP, not in-app […]
11 Revelations: The Secret to Winning In-App Game Events with Lucas Nogueira
In-app game events are time-limited, in-game activities (such as live competitions, seasonal campaigns, or exclusive challenges) designed to boost player engagement, retention, and monetization. These events are discoverable both within the game and on external platforms like the Apple App Store or Google Play. Lucas Nogueira is the Monetization and LiveOps Manager at Ritz Deli […]
How Much Do Mobile Games Make Per Ad?
If you search for a straight answer to this question, you’ll find a number somewhere between $0.50 and $50. That range is technically accurate and almost completely useless. What a mobile game earns per ad depends on which format you’re running, which platform your users are on, where in the world they live, what genre […]