Most guides to ad fraud tools are written for the people buying media. That framing misses what fraud actually does to a publisher. When invalid traffic shows up in your app’s impressions, you do not lose ad spend. You lose bid density. Buyers who see elevated IVT on your bundle ID lower their bids, move […]
AI in AdTech: A Glossary for Publishers
Every monetization vendor now stamps “AI” on the box, and the word hides more than it says. A floor pricing model, a bidding algorithm, and a reporting chatbot are all “AI,” and each does something different to your revenue. This is the AI companion to our full AdTech glossary. That one defines the terms. This […]
What is Autonomous Ad Operations?
Every publisher with a meaningful ad revenue stream has the same operational problem: the ad ecosystem moves faster than any human team can match. Bid density spikes at 1 AM. A demand partner underdelivers on a Friday. eCPM drops 40% in Southeast Asia over three hours while your ad ops team is asleep, in meetings, […]
In-App Purchases vs In-App Advertising: Why Hybrid Model is Best for Most
Most app monetization advice is wrong for one simple reason. It forces you to choose. In-app purchases or ads. Subscription or free. But the apps making the most money aren’t choosing. They’re doing both and more. If you look at the highest-grossing apps today, they don’t rely on a single revenue stream. They monetize different […]
What is eCPM? How It’s Calculated and What’s a Good Benchmark
eCPM is probably the number you watch most closely. It shows up in every ad network dashboard, every mediation report, and every internal review deck. Yet publishers regularly misread it, misuse it, or compare it without the context needed to make it meaningful. This guide covers what eCPM actually measures, the exact formula behind it, […]
Sanjay Trehan Joined UndrAds as Advisor to Help Us Grow Our AI-Native Ad Monetization Stack
Sanjay Trehan has been around for pretty much every phase of digital media in India. The early broadband days, the rise of digital news, programmatic, mobile, AI. He was there. Not as a spectator. He was leading teams at Times Internet, NDTV Convergence, Microsoft India (MSN), and HT Media through all of it. Now he […]
AdTech Glossary (A–Z)
Ad tech has a talent for turning simple ideas into three-letter acronyms and buzzwords that sound scarier than they are. CPM, DSP, SSP, SDK… if you’ve ever nodded along in a meeting while secretly Googling under the table… Welcome! You’re not alone. This glossary is your no-fluff decoder ring for ad tech. Clear, practical definitions. […]