Contextual advertising is solution to many issues publishers are facing from GDPR to user data protection. Many publishers are actively opting for contextual targeting over behavioural targeting. This shift represents more than a technical update; it’s a fundamental change in how advertisers think about audiences. Instead of focusing on who the user is, contextual advertising […]
What is In-App Advertising? A Guide for Publishers
In-app advertising helps app publishers monetize their apps and games. In this guide, learn how it works, its pros and cons, and best practices.