Now this is a bold take that most people might not agree with. But there are certain tasks that AI can definitely do better than humans. For example, you know it’s going to be a long day when revenue drops 12% and the only explanation is, “nothing changed.” So you refresh dashboards. For years, this […]
In-App Purchases vs In-App Advertising: Why Hybrid Model is Best for Most
Most app monetization advice is wrong for one simple reason. It forces you to choose. In-app purchases or ads. Subscription or free. But the apps making the most money aren’t choosing. They’re doing both and more. If you look at the highest-grossing apps today, they don’t rely on a single revenue stream. They monetize different […]
Best Ad Formats for Mobile Gaming Apps
Mobile gaming has a unique dynamic: players are deeply engaged, but also deeply protective of that engagement. The formats that work best are ones that either fit naturally into gameplay or make the interruption worth tolerating. 1. Rewarded Video Ads The clear winner for mobile gaming. Players opt in to watch a 15-30 second video […]
How to Set Up AppLovin MAX Bidding
Publishers who enable AppLovin MAX bidding for the first time see 10-15% increase in eCPM in 30 days. Because adding a new bidding partner increases competition and hence higher bidding. Traditional setups usually work on a waterfall model, where ad networks are called one after another in a predefined order. This system is not very […]
What is eCPM? How It’s Calculated and What’s a Good Benchmark
eCPM is probably the number you watch most closely. It shows up in every ad network dashboard, every mediation report, and every internal review deck. Yet publishers regularly misread it, misuse it, or compare it without the context needed to make it meaningful. This guide covers what eCPM actually measures, the exact formula behind it, […]
Sanjay Trehan Joined UndrAds as Advisor to Help Us Grow Our AI-Native Ad Monetization Stack
Sanjay Trehan has been around for pretty much every phase of digital media in India. The early broadband days, the rise of digital news, programmatic, mobile, AI. He was there. Not as a spectator. He was leading teams at Times Internet, NDTV Convergence, Microsoft India (MSN), and HT Media through all of it. Now he […]
What is Ad Mediation? How It Works for App Publishers
If you are an app publisher, how do you manage multiple networks, fill unsold inventory, and make sure every impression goes to the highest-paying buyer without spending your entire week on ad ops? Ad mediation is the answer to that. This guide explains what it is, how it actually works, and what it takes to […]
AI in Ad Operations: What is AI Really Doing?
Open any industry publication and you’ll find some version of the same headline: “AI Will Revolutionize Ad Monetization.” The IAB’s State of Data 2025 declared that generative and agentic AI would “radically alter the entire digital media ecosystem.” Advertising Week called 2024 the year AI became “a central player in shaping how brands connect with […]
User Acquisition For App Publishers: It’s Easier Said Than Done
You’ve built the app. QA passed, the store listing is live, and your team is watching the install counter grow. Then reality sets in, downloads trickle in, retention dips below 20% by day 7, and your cost-per-install is quietly eating the quarter’s budget. This isn’t a launch problem. It’s a user acquisition strategy problem. For […]
How AI Agents Are Improving Ad Operations for Publishers (And Why Your Team Needs One)
You’re watching your ad revenue reports at 11 PM. Your fill rates are dropping in Southeast Asia. Your CPMs tanked in LATAM overnight. The ad placements aren’t optimized yet. But you can’t do anything right now, because your team will be available the next day. Managing ad operations across multiple geos and platforms is a […]