Every vendor selling dynamic floors quotes a lift number. The numbers range from 3% to 76% depending on who is publishing them, which tells you the headline figure is close to useless for planning. The gap between static and AI-driven floors is real, and it is also specific to your inventory, your geo mix, and […]
Best AppLovin MAX Alternatives in 2026
AppLovin MAX runs first-price auctions across 25+ networks and DSPs and has become the default mediation layer for mobile games. It also comes with a catch most publishers only discover after they’re locked in: AppLovin restricts its ROAS user acquisition campaigns to MAX publishers only, which ties your ad spend to your mediation stack whether […]
Best AI Ad Monetization Platforms for Publishers (2026)
At 2 a.m. your eCPM in one region drops. A demand partner pulls back, fill drops, and the auction starts clearing at half its usual price. Nobody on your team is awake to catch it. Someone reviews the dashboard six hours later, switches a few tags, and by then the money from that window is […]