The perception of offerwalls is still catching up to what they actually are. A lot of publishers still picture the cluttered, aggressive reward walls from the early days of mobile gaming. The ones that buried users in irrelevant offers and killed session quality. That version of an offerwall was a problem. The current version is […]
Top Contextual Ad Networks for Publishers in 2026
Behavioral targeting had a good run. But with third-party cookies fully deprecated in Chrome and privacy regulations tightening across the US, EU, and APAC markets, publishers who built their revenue stack on user tracking are being forced to rethink things fast. Contextual advertising doesn’t need cookies, device IDs, or cross-site tracking history. It analyzes what’s […]
Izmir, Ankara, Istanbul: A Month in Turkey’s Gaming Ecosystem
Lakshya (our Founder & CEO) and Satdeep (our VP of Revenue Ops) went to Turkey for the Mobidictum conference on April 10. It was decided they are gonna spend till the end of April Month in Turkey. And they came back with a lot, including being super tired and drained, missing their families, food, and […]
How to Migrate from Manual Mediation to Automated Ad Operations
How do you know someone is still running a manual waterfall? Nobody has to ask, they’ll tell you every Monday morning when they’re updating eCPM floors. Logging into the dashboard, shifting network positions, guessing at Tier 2 pricing, hoping the week plays out favorably. For years, that was just the job. Advertisers moved. Budgets shifted […]
How Player Emotion Shapes Monetization in Games (A Conversation with Ferdi Bakirezer)
Why do players really open their wallets? According to Ferdi Bakirezer, Lead Game Designer at Mage Games, we will have to understand a lot about player emotion for the answer. So we decided to interview him to get into the details of these emotions behind game economies and the most common mistakes studios make. Designing […]
How Much Revenue Are You Losing to Manual Ad Operations? Let’s do that maths!
Someone once said, “what you don’t measure, you can’t manage.” Ad ops has a worse version of that problem: what you don’t measure, you don’t even know you’re losing. Because nothing breaks. Dashboards don’t crash. Revenue doesn’t fall off a cliff. It just underperforms quietly, consistently, and at scale. Most studios aren’t watching revenue drop. […]
Why ad operations becomes a bottleneck for gaming studios after 100K DAU
A chef can run a small restaurant on memory. At scale, that breaks. More tables don’t make cooking harder, they simply expose the limits of a system built for lower volume. So the solution isn’t a better chef. It’s a kitchen designed to handle scale. Ad ops follows the same pattern. Below 100K DAU, ad […]
6 Reasons App and Web Publishers Are Moving From Managed Ad Ops to Autonomous Platforms
Your eCPM drops on a Friday evening. Your managed ops contact is not working the weekend. By Monday, two days of revenue have already run at below-optimal settings. Nobody made a bad decision. The system just was not built to move fast enough. The architecture just cannot move that fast. Managed ad ops was built […]
Top 19 Apps by Revenue in 2026: How They Monetize with Ads and What Every Publisher Can Learn
The top-grossing apps are all running in-app advertising. What separates them from most publishers is not the ad networks they use. It is the decisions they made about format, timing, and who to show an ad to in the first place. Candy Crush has 180 million monthly players. Most have never spent a dollar. Wordscapes […]
In-App Bidding vs. Waterfall: A Guide for App Publishers
If you ask five ad-tech vendors how to increase ad revenue, you’ll get seven answers and at least one slide deck. But what actually works depends on you: your business, your audience, your team. That’s what makes your inventory different, and why your monetization strategy should be different too. Just saying “choose in-app bidding over […]