You’ve seen them. The king treading water while a player picks the obviously wrong escape route. The pin puzzle where the solution is right there, but the player keeps choosing wrong. The hobo who inherits a mansion and three luxury cars in under five seconds. You already know these ads are lying. Everyone does. That’s […]
Paid is for Validation, Not Scale: Kübra Taşlıtepe Bıyık on Acquiring the First 10k Game App Installs
Kübra Taşlıtepe Bıyık is a Digital Marketing and Growth Specialist at Moralabs. We asked her how studios should approach paid acquisition for a new game, where most of them go wrong before hitting their first 10,000 installs, and how she would allocate budgets of different sizes. Her answers are below, lightly edited for flow. This […]
User Acquisition For App Publishers: It’s Easier Said Than Done
You’ve built the app. QA passed, the store listing is live, and your team is watching the install counter grow. Then reality sets in, downloads trickle in, retention dips below 20% by day 7, and your cost-per-install is quietly eating the quarter’s budget. This isn’t a launch problem. It’s a user acquisition strategy problem. For […]