Kübra Taşlıtepe Bıyık is a Digital Marketing and Growth Specialist at Moralabs. We asked her how studios should approach paid acquisition for a new game, where most of them go wrong before hitting their first 10,000 installs, and how she would allocate budgets of different sizes. Her answers are below, lightly edited for flow. This […]
25 AI Tools in Mobile Gaming (Agents, Creative, Design, Data, and more used by Gaming Studios)
The mobile game industry has a new operating reality. Across every function, from writing a line of code to launching a UA campaign to testing a build. There is now a purpose-built AI tool that can do it faster, cheaper, and at greater scale than before. This guide covers 25 of the most relevant AI […]
The Game is Shifting: From Filling Ad Slots to Owning Your Impressions
“The game is slowly shifting from ‘how do I fill my ad slots?’ to ‘how do I intelligently route and price my own impressions?’” That’s how Tracy Phan sees where ad monetization is heading. And if you’ve spent any time working with gaming studios on their ad stack, you’ll know exactly what she means. About […]
Top 19 Apps by Revenue in 2026: How They Monetize with Ads and What Every Publisher Can Learn
The top-grossing apps are all running in-app advertising. What separates them from most publishers is not the ad networks they use. It is the decisions they made about format, timing, and who to show an ad to in the first place. Candy Crush has 180 million monthly players. Most have never spent a dollar. Wordscapes […]
Best Ad Formats for Mobile Gaming Apps
Mobile gaming has a unique dynamic: players are deeply engaged, but also deeply protective of that engagement. The formats that work best are ones that either fit naturally into gameplay or make the interruption worth tolerating. 1. Rewarded Video Ads The clear winner for mobile gaming. Players opt in to watch a 15-30 second video […]
User Acquisition Lessons from Batu Oğultürk of Perk Game Studio
UA isn’t broken. Your approach probably is. User acquisition isn’t complicated, but it’s often made so. The hype, the metrics, the jargon, the endless abbreviations. Somewhere along the way, clarity got buried under dashboards. To cut through that noise, we spoke with Batu Oğultürk, co-founder of Perk Game Studio and a veteran of studios ranging […]
“Stop falling in love with prototypes and trust the data,” said Mehmet Fatih Yıldız, Efsun Games
In mobile gaming, momentum is fragile. UA costs spike overnight, retention drops without warning, and yesterday’s hit mechanic becomes today’s scroll-past. For Istanbul-based Efsun Games, navigating that volatility has meant making some unglamorous, but decisive calls early and often. Mehmet Fatih Yıldız, co-founder and CEO of the studio, has built Efsun around a simple philosophy: […]
Stop Treating Ads as an Afterthought: Doruk, Peax’s Founder shares in an Exclusive Interview
Most developers start with launching the game and perfecting it later. While this is a good strategy to start with and most industry experts will encourage you to “just start”. However if you want to build a business, you need to have a long term plan. That’s where the idea of building a gaming business […]
10 Best In-Game Advertising Companies (in 2026)
In-game advertising has grown far beyond static banners and intrusive pop ups. Gaming studios now work with native ad placements, real time billboards, intrinsic 3D meshes, playable creatives, product integrations and blended monetization formats. Advertising is no longer something pasted on top of a game. It is increasingly built into the world itself. Good monetization […]
How Gaming Studios Are Rewriting the Monetization Playbook [Exclusive Interview ft. Erkay Uzun]
Let’s be real: ads are interruptions. They break flow, they stall momentum, and on a bad day, they’re downright irritating. But they’re also the financial backbone of countless businesses and the mobile gaming industry is no exception. What’s changed is how top studios deal with that. Instead of pretending ads aren’t disruptive, they’ve learned to […]