In mobile gaming, momentum is fragile. UA costs spike overnight, retention drops without warning, and yesterday’s hit mechanic becomes today’s scroll-past. For Istanbul-based Efsun Games, navigating that volatility has meant making some unglamorous, but decisive calls early and often. Mehmet Fatih Yıldız, co-founder and CEO of the studio, has built Efsun around a simple philosophy: […]
Stop Treating Ads as an Afterthought: Doruk, Peax’s Founder shares in an Exclusive Interview
Most developers start with launching the game and perfecting it later. While this is a good strategy to start with and most industry experts will encourage you to “just start”. However if you want to build a business, you need to have a long term plan. That’s where the idea of building a gaming business […]
10 Best In-Game Advertising Companies (in 2026)
In-game advertising has grown far beyond static banners and intrusive pop ups. Gaming studios now work with native ad placements, real time billboards, intrinsic 3D meshes, playable creatives, product integrations and blended monetization formats. Advertising is no longer something pasted on top of a game. It is increasingly built into the world itself. Good monetization […]
How Gaming Studios Are Rewriting the Monetization Playbook [Exclusive Interview ft. Erkay Uzun]
Let’s be real: ads are interruptions. They break flow, they stall momentum, and on a bad day, they’re downright irritating. But they’re also the financial backbone of countless businesses and the mobile gaming industry is no exception. What’s changed is how top studios deal with that. Instead of pretending ads aren’t disruptive, they’ve learned to […]