If you publish a game, app, or content property and you’re here for what’s actually moving revenue right now, this is the practical version. The ad environment has shifted significantly in the last 18 months: privacy infrastructure collapsed, AI reshaped how buyers operate, and fraud rates climbed. But the answer to “what should I do?” […]
Top 25 Mobile Gaming Publishers and Developers by Revenue
Mobile gaming is no longer a subset of the games industry. It is the industry. In 2025, mobile accounted for over 50% of total global gaming revenue for the second consecutive year, with worldwide player spending across the App Store and Google Play reaching approximately $76.7 billion (and that figure covers only IAP, not in-app […]
How AI Agents Are Reshaping Adtech: A Guide for Publishers, Buyers, and Everyone Caught in Between
Before you finish reading this sentence, a small chain of automated decisions will have fired, failed, or completed for publishers somewhere in the world. An ad slot loaded. A floor price was evaluated. A bid request went out to fourteen demand partners. A brand safety check ran against the page content. A winning bid was […]
Global Mobile Gaming Market Report 2026: Revenue, Trends, and What Publishers Should Know
Mobile gaming is now the largest segment in the global gaming industry. Not by a small margin, and not temporarily. In 2025, mobile accounted for 55% of total global gaming revenue, ahead of console and PC combined. The question for publishers, studios, and developers is no longer whether mobile is worth taking seriously. It’s how […]
Why Fake Mobile Game Ads Exist (It’s Not Just Greed)
You’ve seen them. The king treading water while a player picks the obviously wrong escape route. The pin puzzle where the solution is right there, but the player keeps choosing wrong. The hobo who inherits a mansion and three luxury cars in under five seconds. You already know these ads are lying. Everyone does. That’s […]
What is Google AdMob? How It Works & Best Practices for Publishers
Mobile apps now account for more than 90% of total mobile internet time, and the average smartphone user spends nearly 4.7 hours a day in apps (DataReportal, 2025). For publishers, that attention represents a real revenue opportunity. Among young and older demographics alike, screen time is increasingly concentrated in apps rather than browsers, and advertisers […]
How Much Do Mobile Games Make Per Ad?
If you search for a straight answer to this question, you’ll find a number somewhere between $0.50 and $50. That range is technically accurate and almost completely useless. What a mobile game earns per ad depends on which format you’re running, which platform your users are on, where in the world they live, what genre […]
10 Best App Monetization Platforms for Publishers
The platforms in this guide are not ranked by who pays the best referral fee. They’re evaluated on what actually matters to a publisher trying to grow revenue without destroying retention: demand quality, fill stability, regional performance, format depth, and how much operational overhead they add to your team. No single platform wins everywhere. The […]
ironSource vs AppLovin MAX vs AdMob: Which Mediation Stack in 2026?
The mediation platform you choose affects how much control you have over your ad stack, how much engineering time you spend maintaining it, and whether your eCPMs grow or plateau over time. Three platforms dominate the conversation for mobile app publishers: ironSource (now Unity LevelPlay), AppLovin MAX, and Google AdMob. Each has a legitimate claim […]
25 AI Tools in Mobile Gaming (Agents, Creative, Design, Data, and more used by Gaming Studios)
The mobile game industry has a new operating reality. Across every function, from writing a line of code to launching a UA campaign to testing a build. There is now a purpose-built AI tool that can do it faster, cheaper, and at greater scale than before. This guide covers 25 of the most relevant AI […]