In-app game events are time-limited, in-game activities (such as live competitions, seasonal campaigns, or exclusive challenges) designed to boost player engagement, retention, and monetization. These events are discoverable both within the game and on external platforms like the Apple App Store or Google Play. Lucas Nogueira is the Monetization and LiveOps Manager at Ritz Deli […]
The Studio That Builds Calm: Linh Nguyễn on Crafting Cozy Experiences
Games are all about the adrenaline hits, the competitive ranking, the loop that makes your heart race. Linh Nguyễn chose the opposite (in this article, we will unpack all that). Linh is the founder of HappieSprout Studio, a mobile gaming studio building cozy, casual, and deeply emotional games. Before starting her own studio, she spent […]
Paid is for Validation, Not Scale: Kübra Taşlıtepe Bıyık on Acquiring the First 10k Game App Installs
Kübra Taşlıtepe Bıyık is a Digital Marketing and Growth Specialist at Moralabs. We asked her how studios should approach paid acquisition for a new game, where most of them go wrong before hitting their first 10,000 installs, and how she would allocate budgets of different sizes. Her answers are below, lightly edited for flow. This […]
The Game is Shifting: From Filling Ad Slots to Owning Your Impressions
“The game is slowly shifting from ‘how do I fill my ad slots?’ to ‘how do I intelligently route and price my own impressions?’” That’s how Tracy Phan sees where ad monetization is heading. And if you’ve spent any time working with gaming studios on their ad stack, you’ll know exactly what she means. About […]