Most gaming studios fail because they run out of cash while making a successful one. Believe it or not, money is VERY important in making a game hit. Yash Gandhi, an expert on finance and treasury, shares how studios can manage their money to extend runway and make smarter financial decisions. Building a Great Game […]
Test First, Choose Later: The “AND” Approach to Monetization
Every founder starting with monetization for their Games Studios or Apps reaches the same question: subscriptions or ads? IAP or ad monetization? Pick a lane, right? Wrong, says Lakshya, Founder & CEO of UndrAds. Speaking on the panel of Mobidictum 2026, he explained that the biggest mistake that studios make while initiating monetization is picking […]
Demystifying AdTech Trends – By Sanjay Trehan
This article was originally published on Exchange4Media and is republished here with permission. You can read the original version here: https://www.exchange4media.com/digital-news/demystifying-adtech-trends-156583.html Media industry veteran Sanjay Trehan writes that the next phase of AdTech will be defined by intelligent automation and human judgment working together Over the last 35 years, I’ve seen new media and adtech evolve […]
الانتباه يتحول إلى أثمن عملة في صناعة الألعاب [مع محمد ديوب]
Read this interview in English language here. أن يرى اللاعب إعلانك هو الخطوة الأولى فقط. أما أن يهتم به فتلك هي المهمة الأصعب. بعد أكثر من عشر سنوات في بناء ألعاب وتوسيعها حتى تجاوزت 250 مليون تحميل، رصد محمد ديوب (Mohammed Dayoub) تحولًا كبيرًا في قطاع ألعاب الموبايل. الصناعة أتقنت إيصال الإعلانات، لكنها لم تتقن […]
Attention is Becoming Gaming’s Most Valuable Currency [with Mohammed Dayoub]
Read this interview in Arabic language here. Getting players to see an ad is only step one. Getting them to care is becoming much harder. After spending more than a decade building and scaling games that have reached over 250 million downloads, Mohammed Dayoub has watched a major shift happen across mobile gaming. The industry […]