“Players remember how your game made them feel far longer than they’ll remember its economy or progression system,” says Deepanjali Sarna, Senior Game Designer at Gameloft and former designer at Hitwicket, Zynga, and Liquidnitro Games. We went deep into this discussion with Deepanjali to understand more about player emotions and drafted our learning in this […]
Ad Tech Events and Conferences in 2026: The Full Calendar
Updated on Jun 2026 We keep this list updated because it’s one of those things that’s genuinely annoying to compile yourself. Dates shift, new events get announced, and half the lists you find online are already stale. This edition is updated as of June 2026 and includes gaming-specific events across Turkey and Vietnam, which have […]
10 Ad Tech Podcasts to Follow in 2026
Approximately 584.1 million people worldwide listen to podcasts today. And yes, AdTech has claimed its fair share of those ears. A lot is shifting, fast. Privacy. Safety. Quality. These aren’t “nice-to-have” anymore, they’re survival topics. As an industry, we’re all trying to figure out what’s working, what’s broken, and how others are handling the chaos. […]
The Guide to Monetizing Mobile Apps: What Actually Works
Mobile app monetization is messy. There’s no magic formula, and what works for someone else’s app probably won’t work exactly the same way for yours. But after years of watching developers succeed and fail, some patterns emerge. This guide focuses on the practical realities of making money from mobile apps, including the hard parts nobody […]
The Role of Rewarded Ads in App Monetization
The mobile app economy has exceeded $935 billion annually in revenue. Within this massive ecosystem, developers face a critical challenge: how to generate sustainable revenue without alienating users or compromising the app experience. Enter rewarded ads, a monetization format that has revolutionized how apps generate income while maintaining user satisfaction. This comprehensive guide explores why […]
An Introduction to UndrAds’s Contextual Monetization: What You Need to Know
Introduction In the ever-evolving digital publishing landscape, maximizing ad revenue has become more critical yet more challenging than ever. For publishers searching for innovative solutions, one name stands out: UndrAds. This blog post will delve deep into contextual monetization, the challenges publishers face, and how UndrAds is revolutionizing the digital advertising ecosystem. The Relevance of […]
Header Bidding Analytics: What Publishers Need to Track?
In today’s rapidly evolving digital advertising landscape, publishers face a myriad of challenges in maximizing their ad revenue. Header bidding has emerged as a powerful tool to help publishers enhance their revenue streams, but understanding its analytics and leveraging them effectively is crucial. This blog post explores key aspects of header bidding analytics and highlights […]
Navigating Privacy in Programmatic Advertising: Understanding CMPs, TCF 2.2, and GPP
At UndrAds, we aim to make the complex world of privacy in programmatic advertising accessible and easy to understand. Today, we’re breaking down some crucial terms: Consent Management Platforms (CMPs), the Transparency and Consent Framework (TCF) 2.2, and the Global Privacy Platform (GPP). These terms are integral to our SSP platform and are frequently used in the industry. Let’s dive in and clarify these concepts together, ensuring you’re fully informed.
Ad Placement Strategies: Where to Position Ads for Maximum Impact
In the digital landscape, the strategic placement of advertisements plays a pivotal role in driving revenue for web publishers. As online advertising continues to evolve, finding the optimal balance between maximizing ad viewability and enhancing user experience has become more crucial than ever. By understanding the key factors and best practices for ad placement optimization, web publishers can unlock the full potential of their revenue streams while delivering a seamless browsing experience for their audience.
Navigating the Future of Online Advertising: 5 Key Trends in AdTech
In 2024, the world of online advertising is undergoing a profound transformation. With major shifts such as the impending deprecation of third-party cookies and the continued rise of header bidding technology, web publishers face both challenges and opportunities in navigating the evolving landscape of ad tech. This article explores the five key trends shaping the future of online advertising and provides actionable insights for publishers to adapt and thrive in this dynamic environment. From embracing cookieless targeting to capitalizing on the dominance of video advertising, staying ahead of these trends is essential for publishers looking to maximize revenue and reach in the digital advertising space.